Ege Uysal

Better positioning, stronger community, narrower focus.

Mar 13, 2026 · Day 8

Today was less about raw output and more about cleanup, positioning, and narrowing execution. I used the day to catch up on unfinished work, tightened the landing message, and got a clearer view of which channels actually deserve sustained attention.

What I shipped

  • Updated the landing page copy to: “Ryva reads GitHub and Slack, decides what matters, and surfaces decisions without the meeting.”
  • Kept the main demo video live on the landing flow: Demo video.
  • Replied to Shlok after a positive DM response and shared the demo.

Outreach and ICP momentum

  • Got accepted into Rands Leadership Slack, one of the largest engineering leadership communities.
  • Got accepted into CTO Craft and joined both communities.
  • Identified strong channels to watch: engineering effectiveness, tools, and engineering leadership discussions.
  • Started participating in threads around recurring meetings, video meetings, and async communication.
  • Continued replying to yesterday’s active Reddit threads, including the stronger discussion on r/ExperiencedDevs.

The most useful signal today was access. These communities are closer to the real buyer than broad social channels, even if they move more slowly.

Product signals

The landing copy is getting sharper. The message is stronger when it leads with the workflow outcome instead of generic AI framing.

Useful product takeaway:

  • “Decides what matters” is stronger than feature-heavy wording.
  • “Surfaces decisions without the meeting” gets closer to the real pain than talking about summaries alone.
  • Demo-first communication still works best when trust is not established yet.

Strategic clarity

I got clearer on one important constraint: the problem is no longer lack of channels. The problem is over-distribution across too many channels at once.

The focused stack now looks like this:

  • Reddit: post every 2 to 3 days in a new relevant subreddit, and keep replying to active threads daily.
  • Rands: leave one genuinely useful comment per day and build familiarity over two weeks.
  • LinkedIn: post once per day and directly message the most relevant founder or engineering-manager connections already in the network.
  • X: use replies only, mainly under larger engineering leadership accounts.
  • Warm intros: ask my dad for one introduction to someone at a small tech company.

That is a much tighter plan than trying to keep every possible channel active at the same time.

Next product steps

Near-term:

  • Talk to my dad first and ask who he knows at a small tech company. That is the top priority.
  • Start DMing the 20 to 30 most relevant LinkedIn connections already added.
  • Use this workflow question for those LinkedIn messages:

Hey, quick question. When something important gets decided in a Slack thread or PR comment, how does your team make sure it doesn’t get lost?

  • Keep building presence inside Rands and CTO Craft through useful participation, not direct pitching.

Upcoming conversations:

  • Omer call is planned for Thursday after 5 PM.
  • Shlok is active and worth following up with.
  • Abraham still has not replied.

Friction and risk

  • Catch-up days reduce output volume even when they help clean up the system.
  • Too many channels create context switching and make it harder to compound traction anywhere.
  • Community access is valuable, but it may take time before those relationships turn into calls or testers.

Numbers

  • 2 higher-signal communities unlocked: Rands and CTO Craft
  • 1 landing-page messaging update shipped
  • 1 active warm lead in Shlok
  • 300 LinkedIn connections in the network
  • Around 1,500 LinkedIn impressions
  • 4 waitlist signups
  • 0 paying customers
  • 0 confirmed testers

Quotes of today

Stop spending time on new connections and start converting the ones you already have.

That’s it. Nothing else. Can you commit to that for the next 2 weeks?

That advice feels directionally right. The next step is not adding more surface area. It is extracting real conversations from the access that already exists.

Tomorrow is only two things, in order:

  • Talk to my dad and ask for one warm introduction.
  • Go through the existing LinkedIn network, find the 20 to 30 most relevant founders and engineering managers, and send the workflow question.

Main progress today: the positioning got better, the channel strategy got narrower, and the path to real customer conversations became more obvious.